News from the German retail market week 29.

News from the German retail market week 29.

  • German retail market – Turn over week 29 -4%vs LY. Latest trends and best sellers in Germany during June.
  • Zalando shows positive figures in their second quarter 2014.
  • The German brand Marc O’Polo expands in Germany, Russia and China.

Turn over week 29 = -4% vs. LY.

My thoughts on that: Most high street retail stores are offering 70% discount to try to clear the rest of their summer SS14 stock. Kaufhof are using 70% offers in their newsletter and the department store Wöhrl is offering 25% further discount on already reduced items.

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The latest trends and best sellers for Men and Women in Germany during June.

Men’s fashion: World cup in Football did of course affect the trade but best sellers for Men in Germany where printed T-shirts and summery Jersey-style. Here are the results per product group vs. LY: Knitwear +5%, Suits -1%, Jeans -2%, Outdoor-Jackets -4%, heavy knitwear -5%, Paints -5%, Sport Jackets/Blazers -6% and Shirts -11%.

Women’s fashions: The best sellers for women were almost the same as in May. Skirts and dresses dominated the sales. The results per product group: Skirts + 7%, Dresses +7%, Blouses +2%, Paints -1%, Jeans -4%, Knitwear -6%, Indoor-Jackets -13%, heavy Knitwear -17% and Outdoor-Jackets -17%.


The German online company Zalando shows positive figures in their second quarter 2014.

The company shows a turn over between €520-560 million for the last three months in 2014. This is a growth between 19-28%, and would mean a break-even results on EBIT for the second quarter. In comparison to last year figures where the first half-year showed a -9% on EBIT, this is a significant improvement. The board is although careful and cautious about the growth and refer the reasons for the growth from actions within buying, logistic and marketing department. They also believe that the new logistic centre they invested in starts to pay of itself. Further figures and details to the first half year 2014 will be released end of August.


My thoughts on that: Zalando has been receiving a lot of criticism together with another large online operator Amazon due to poor working conditions in Germany. The company also didn’t have a great success with their launch of physical sales channels in Scandinavia. I think this is one of few times I read about black figures for the company. I think their business model and their previous financial conditions also has been a reason for the poor result, e.g. when I was dealing with them they were offering conventional wholesale agreement. Another cost trigger most have been their high returns and poor inventory management since this is affecting their net margin. I also assume that the contribution to cover the higher marketing (Television) costs wasn’t enough. Interesting to see that they are growing due to internal actions.

The German brand Marc O’Polo expands in Germany, Russia and China.

The company Marc O’Polo from Stephanskirchen in Germany signed a master franchise contract in China earlier this year. This means they will in Fall 2014 open up their first store in Shanghai and in Chengdu.

Russia, following two store opening in Moscow in April 2014, they will open up a store in October 2014 at the shopping centre Kuntzevo Plaza. Marco O’Polo is represented in 15 monobrand stores and one shop-in-shop store in Russia. Another store in Estonia, in the Ülemiste Centre will open up in October.

Germany, the womenswear and menswear store in Kassel will merge together to a single store with a sales area of 350 sq. Another two franchise stores will open up: one womenswear in August in Kleve and also a menswear and womenswear store in September in Recklingshausen. The brand is represented with 54 own stores and 91 franchise stores in Germany.

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My thoughts on that: Impressive development in Germany. I have had some problems to identify the brand’s position and concept for a while. Except the obvious that they are a casual brand in the higher middle-price segment, I have been wondering who their target group are? After watching the menswear market in Germany some more I am not surprise that the brand are growing. I do think they attract and are more popular in the middle and southwest part of Germany but I could be wrong. A lot of the men in Germany wear suits to work and this brand attracts and fulfills the need of the leisure part of the day and week. The customer with money  and status brand focus will of course buy Ralph Lauren, Tommy Hilfiger or Gant or another italian designer brand but I think Marc O’Polo have potential to attract a broader segment.